![]() ![]() He did away with special prices for designers and architects, which was 40% less. His direct to consumer strategy was to increase the customer base to compensate for the lost office business. Things began to change when Knoll, a chief manufacturer of mid-century designs, opened a SoHo showroom where pieces were sold to designers and architects only. Some iconic designs like the Eames Lounge Chair never went out of production, but many other designs fell out of popularity in the 90’s and were no longer available. Mid-century tends to integrate especially well with today’s less complicated aesthetic and the current trend of urban living. For today’s generation, the designs are a direct connection to the past that still feels fresh and modern. Millennials, whose parents grew up with these designs, are part of the market for both the original pieces and the reproductions. The pieces are exclusively designed and have a timeless look. Manufacturers and retailers embrace its polished look. The design has remained popular since its inception and has gained more followers in the last ten years perhaps because it speaks to an entire generation. ![]() It was a time of great departure from the classic European style of furniture design mostly pioneered in the 1950’s. It was an era alive with everything from the industrial revolution to the world war. ![]() It describes furniture, architecture, and graphic designs from the mid-twentieth century. Mid-century modern is a complex term to define. If you go to a contemporary restaurant, there’s a high likelihood you’ll sit on a chair designed in the 50’s, be it Bertoia, Cherner, Eames, or Saarinen. On ‘The Daily Show’, you will see the guests sitting on classic Knoll office chairs. You see the sleek furniture lines everywhere–from television’s ‘Mad Men’ series to Elle Décor Magazine. The mid-century modern look is more popular than ever. ![]()
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